![]() The AEC does not include a CRM, a Business Intelligence tool, an ERP, supply chain technology or banking software. It is also important to note what it is not. However, as I explained in my previous post on People Buy Experiences, Not Products, marketing has shifted towards experiences and so has the Adobe suite of tools. In fact, you will remember that we used to call it the Adobe Marketing Cloud. Adobe took this very conscious decision and all the acquisitions since that decision have been around this area. The first thing that needs to be clarified is the area the Adobe Experience Cloud (AEC) focuses on: digital marketing. On the other hand, if you came here trying to understand what the Adobe suite of tools is about, this is for you. ![]() So, if you are familiar with the whole Adobe Experience Cloud or are looking for specific solutions to certain issues, you better skip this post. I just got into the habit of explaining how to solve individual problems, that I never actually thought about the bigger picture. Now that I think about it, I should have done it a long time ago. Today I want to give an overview of the Adobe Experience Cloud.
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